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#SocialSkim: LinkedIn's New Website Demographics, WhatsApp's Business Chat: 10 Stories This Week

by Christian Neri  |  
July 29, 2017

In this week's 'Skim: LinkedIn's powerful new insights tool that helps brands understand their website visitors; WhatsApp intensifies messaging wars with a rumored business chat app, reaches significant new milestone against Snapchat and readies for monetization; why Facebook's new Groups for Pages could help your brand; consumers explain exactly what they want from chatbots; the indispensable 2017 social media cheat sheet; and much more...

Skim to stay on top of your social media game!

1. New LinkedIn tool tells companies who's visiting their websites

LinkedIn just upped its insights game. It can now tell you a lot about visitors coming to your company's website. The B2B-focused social network launched LinkedIn Website Demographics in its Campaign Manager platform, a new feature that gives marketers in-depth data into the backgrounds, professions, and more of LinkedIn members that visit businesses' sites.

The new ability, which requires a lightweight Javascript tag placed on your website, lets you drill down into eight professional dimensions, giving your brand a powerful way to tune your marketing, campaigns, and content based on the real professionals that find their way to your website. Check out all you need to know!

2. WhatsApp readies separate business app for customer chat

WABetaInfo reports that the Facebook-owned messaging app is preparing a second application, for businesses only, that will enable small and midsize companies to communicate with their customers via WhatsApp.

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Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri

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