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#SocialSkim: YouTube's Major Facelift, Saudi Arabia's Surprise Sarahah App: 10 Stories This Week

by Christian Neri  |  
September 1, 2017

This week's 'Skim: YouTube changes its logo for the first time ever, rolls out refreshed design and capabilities on mobile; all about Sarahah, the new anonymous messaging platform that took app stores by storm; WhatsApp officially tests verified business accounts; why Facebook is banning some Pages from advertising, and why its latest emojis are causing a stir; how brands are using Instagram Stories; six social media trends to watch for in 2018; how social media played a major role in Hurricane Harvey; and much more...

Skim for all the latest changes, updates, and insights!

1. YouTube unveils new logo, major facelift on desktop and mobile

YouTube's desktop interface and mobile app got a major facelift this week. Aside from an overall change in look and feel, the desktop's new Material Design lets users flip a switch to enable dark mode for more optimal viewing conditions.

The mobile app also now lets users perform some tasks that were previously available only on desktop, such as double-tapping on a video to fast-forward or rewind in 10- second increments, and altering playback speed.

The mobile app now can also display horizontal or vertical videos without showing any blank space, but experts would still advise brands to avoid shooting vertical videos for YouTube.

Oh, and did we mention the company's new logo?

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Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri

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  • by Cat Smith Fri Sep 1, 2017 via web

    Thanks for the updates! Any tips on how a real estate business would use WhatsApp (if they even would)? It's an app I never thought of until you mentioned the business verification update.

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