This week's 'Skim: Twitter tests longer tweets (but how long and for whom?); LinkedIn users' content preferences; Facebook rolls out ability for brands to retarget physical-store shoppers on the social network; Instagram could soon hit one billion users; new app tbh tops app store charts, aims for positivity among teens; four tools to help your brand research competitors' social media strategy; Homeland Security's plan to collect immigrants' social media info; and much more...
Skim for your weekly social media rundown!
1. Twitter testing longer tweets... for some
That's right, Twitter's famous 140-character constraint might soon get the boot. The news is coming right from the mouth of co-founder Jack Dorsey himself. The social network is testing the ability for a small group of users to tweet with 280 characters, doubling the former limit, in the hope that users will post more.
Twitter's original 140-character limit was an arbitrary choice by the company, back when tweets were sent as text messages, which were limited to 160 characters themselves. Language seems to affect how users tweet. Japanese speaking users, for example, can express themselves in much fewer characters and have less of a hard time sticking to Twitter's 140-character limit.
Twitter will collect data on the test prior to deciding on a platform-wide rollout in the future. And, no, for now President Trump isn't a part of the test group.
This is a small change, but a big move for us. 140 was an arbitrary choice based on the 160 character SMS limit. Proud of how thoughtful the team has been in solving a real problem people have when trying to tweet. And at the same time maintaining our brevity, speed, and essence! https://t.co/TuHj51MsTu— jack (@jack) September 26, 2017
2. Get to know the content preferences of LinkedIn users
Recent research from the professional social network provides some crucial insight into exactly just what content LinkedIn users want to see as they scroll down their news feeds.