This week's 'Skim: Twitter tests longer tweets (but how long and for whom?); LinkedIn users' content preferences; Facebook rolls out ability for brands to retarget physical-store shoppers on the social network; Instagram could soon hit one billion users; new app tbh tops app store charts, aims for positivity among teens; four tools to help your brand research competitors' social media strategy; Homeland Security's plan to collect immigrants' social media info; and much more...
Skim for your weekly social media rundown!
1. Twitter testing longer tweets... for some
That's right, Twitter's famous 140-character constraint might soon get the boot. The news is coming right from the mouth of co-founder Jack Dorsey himself. The social network is testing the ability for a small group of users to tweet with 280 characters, doubling the former limit, in the hope that users will post more.