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#SocialSkim: LinkedIn's New Sales Navigator, Snapchat's Transformative Feature: 11 Stories This Week

by Christian Neri  |  
October 14, 2017

This week: Snapchat's feature that will transform how people use the app and how businesses will be discovered; LinkedIn's upgrade of its Sales Navigator, and what it means for marketing and sales; which social network just surpassed Netflix for online video viewing; Twitter's new bookmarking feature to help users stay organized; how and why to use two-person Instagram Live Stories; Taylor Swift to launch her own social app; how social media could improve teenager self-esteem; more...

Skim to stay in tip-top social media shape!

1. Snapchat's Context Cards will transform the way people use the app

Snapchat introduced Context Cards, a new feature that enables users to swipe up on Stories and Snaps with its generic venue-specific geofilters to retrieve detailed information about a specific location—whether a restaurant, bar, hotel, or county fair.

Context Cards populate relevant stuff that users want to see, like reviews, comments, directions, contact information, and more from Snap partners TripAdvisor, Foursquare, Michelin, and OpenTable, among others. Oh, and users will also be able to hail an Uber or Lyft with a few clicks to get to that spot.

It's a brave new world for Snapchat to explore, blending the added value that apps like TripAdvisor and Google Maps provide, with the word-of-mouth and implied recommendations provided by users' most important digital reference group: their Snapchat friends.

2. LinkedIn's Campaign Manager and Sales Navigator become one

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Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri

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