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Brands are employing marketing agencies to help with a wide range of social media efforts, including content creation, monitoring, strategy, and campaign analysis, according to recent research from Simply Measured.

The report was based on data from nearly 1,000 social media marketing professionals who work for agencies.

Some 85% of respondents say they help clients with social media content creation, 80% help with social media monitoring, 78% with strategy, and 75% with campaign analysis.

Some 61% of social media marketers at agencies say measuring ROI is among their biggest challenges; 36% say tying social to business goals is a major challenge; 30% say securing enough budget is a major challenge.

Some 98% of social media marketers at agencies say they use Facebook for clients; 87% use Instagram; 83%, Twitter; 70%, YouTube; and 64%, LinkedIn.

About the research: The report was based on data from nearly 1,000 social media marketing professionals who work for agencies.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji