Brands are employing marketing agencies to help with a wide range of social media efforts, including content creation, monitoring, strategy, and campaign analysis, according to recent research from Simply Measured.
The report was based on data from nearly 1,000 social media marketing professionals who work for agencies.
Some 85% of respondents say they help clients with social media content creation, 80% help with social media monitoring, 78% with strategy, and 75% with campaign analysis.
Some 61% of social media marketers at agencies say measuring ROI is among their biggest challenges; 36% say tying social to business goals is a major challenge; 30% say securing enough budget is a major challenge.
Some 98% of social media marketers at agencies say they use Facebook for clients; 87% use Instagram; 83%, Twitter; 70%, YouTube; and 64%, LinkedIn.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji