This week's Skim: Facebook's new standalone app wraps Yelp, Foursquare, and Facebook Events into one; Snapchat's massive redesign and upcoming algorithm; LinkedIn streamlines Lead Gen Forms for messages; Amazon courts Instagram and Twitter influencers with a commission program; the social app that was just bought by a Chinese startup for nearly $1 billion; why Pinterest just created its own version of QR codes, and how your brand could use them; and much more...

Skim to spend your time wisely!

1. Facebook launches Local, a standalone app to destroy Yelp and Foursquare

What's more credible to a consumer than their friends' and families' endorsements? Not a whole lot. That's what Facebook's banking on its new app that fuses the power of the world's biggest social network with the recommendations of your closest friends.

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ABOUT THE AUTHOR
image of Christian Neri

Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri

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