This week's 'Skim: why Snapchat's new algorithm is unique and what it means for users; Facebook preps Messenger Broadcast for business communication; Twitter tests a bookmarking feature; YouTube gets more social with its own version of Snapchat Stories, also faces advertiser exodus because of children's-content complaints; Tumblr's CEO is stepping aside after 10 years on job; the top 9 social media trends to watch for in 2018; how Facebook's using AI to prevent suicides; and more…
Skim to keep your social media strategy in tip-top shape!
1. Snapchat has a new take on the algorithm, rolls out personalized experience for users
Instead of pushing content that's popular among the entirety of the platform's users, similar to what Facebook does, or in reverse chronological order, like Snapchat used to, Snap Inc.'s new algorithmic redesign will adjust based on the individual user. That's right, the app will mold the content it presents based on what a user tunes in for most.
Snapchat is also separating friends from media, with all content from friends going on the "left side" of the app's home camera screen (sorted by whom you engage with most), and premium publishers and "professional influencers" (celebrities) to the right. Snap Map will live on, but in the Discover section, along with stories from search.
Though, for now, the user interface looks just about as confusing as Snapchat's always has looked, this new personalized algorithm could pave the path to more time spent in the app, and thus more of the elusive ad dollars the company needs to set it back on the right side of the Wall Street.
2. Facebook preps Messenger Broadcast for businesses