This week's 'Skim: WhatsApp officially unveils business account features, hints at standalone app for brands; Facebook redefines how it calculates organic reach (what that means for your business); how Instagram just reinvented the hashtag; Twitter just made tweetstorms official with reveal of "threads," calls expanded character limit a huge win for engagement; what to expect of Pinterest's soon-to-come self-serve analytics tool; and much more...
Skim to catch up on this week's big news!
1. WhatsApp officially unveils business account features
The Facebook-owned messaging platform details the differences between verified and confirmed business accounts in a new FAQ on its website, and officially mentions WhatsApp Business, its standalone mobile app for brands with business accounts to manage communications with consumers on the platform.