This week's 'Skim: WhatsApp officially unveils business account features, hints at standalone app for brands; Facebook redefines how it calculates organic reach (what that means for your business); how Instagram just reinvented the hashtag; Twitter just made tweetstorms official with reveal of "threads," calls expanded character limit a huge win for engagement; what to expect of Pinterest's soon-to-come self-serve analytics tool; and much more...

Skim to catch up on this week's big news!

1. WhatsApp officially unveils business account features

The Facebook-owned messaging platform details the differences between verified and confirmed business accounts in a new FAQ on its website, and officially mentions WhatsApp Business, its standalone mobile app for brands with business accounts to manage communications with consumers on the platform.

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Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

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