This week's 'Skim: WhatsApp officially unveils business account features, hints at standalone app for brands; Facebook redefines how it calculates organic reach (what that means for your business); how Instagram just reinvented the hashtag; Twitter just made tweetstorms official with reveal of "threads," calls expanded character limit a huge win for engagement; what to expect of Pinterest's soon-to-come self-serve analytics tool; and much more...

Skim to catch up on this week's big news!

1. WhatsApp officially unveils business account features

The Facebook-owned messaging platform details the differences between verified and confirmed business accounts in a new FAQ on its website, and officially mentions WhatsApp Business, its standalone mobile app for brands with business accounts to manage communications with consumers on the platform.

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Christian Neri

Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri