This week's 'Skim: why marketers and brands should beware of Facebook's biggest algorithm change in years; LinkedIn fires up an unconventional ad campaign to get people thinking differently about the platform; Facebook unveils major new drive to compete with Amazon Echo devices and Google Home; America's love-hate relationship with social networks, and which ones they want to see gone forever; why LinkedIn has new competition in Ripple, a professional networking app spinoff from Tinder; the reason leaked Snapchat data paints a dark picture of the app's future, and why marketers would rather advertise on Instagram; how to create social campaigns that engage and get attention; the new social network dedicated to breaking the echo chamber; and much more...

Skim for a new point of view!

1. Facebook announces biggest algorithm change in years

Over the next few weeks, Facebook is set to implement the biggest overhaul of its algorithm in years, exposing users to more content from friends and family and less from brands and publishers.

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image of Christian Neri

Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri