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#SocialSkim: Facebook's Sweeping Algorithm Change; LinkedIn's Repositioning: 11 Stories This Week

by Christian Neri  |  
January 13, 2018

This week's 'Skim: why marketers and brands should beware of Facebook's biggest algorithm change in years; LinkedIn fires up an unconventional ad campaign to get people thinking differently about the platform; Facebook unveils major new drive to compete with Amazon Echo devices and Google Home; America's love-hate relationship with social networks, and which ones they want to see gone forever; why LinkedIn has new competition in Ripple, a professional networking app spinoff from Tinder; the reason leaked Snapchat data paints a dark picture of the app's future, and why marketers would rather advertise on Instagram; how to create social campaigns that engage and get attention; the new social network dedicated to breaking the echo chamber; and much more...

Skim for a new point of view!

1. Facebook announces biggest algorithm change in years

Over the next few weeks, Facebook is set to implement the biggest overhaul of its algorithm in years, exposing users to more content from friends and family and less from brands and publishers.

The social network will start surfacing posts that your friends have engaged with—such as a status update that many of them have reacted to or commented on—more so than posts from media companies.

The algorithm change will have far-reaching implications for businesses and publishers (hello, again, decreased reach), and will likely have brands even more dependent on paid media on the social network. But the modification also brings with it questions of whether it could amplify the echo chamber if users are exposed to content only their friends are interacting with.

Zuckerberg says a new emphasis on posts from friends rather than viral videos will benefit not only users' mental health but ultimately the company's business goals.

2. LinkedIn repositions with unconventional ad campaign

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Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri

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