This week's 'Skim: Snapchat will bring live video to its app for the first time (but you shouldn't get excited); Facebook to ease access to Facebook Watch; Snapchat launches e-commerce store so you can buy dancing hot dog plushies, records record growth that sends stock price skyrocketing; all about the brand winners and losers of Super Bowl LII; how brands can take advantage of Instagram's new carousel ad unit for Stories; Facebook patents technology to determine socioeconomic status of users; and much more...

Skim to stay in step!

1. Snapchat announces live video integration, but you won't be able to use it

Snapchat's going to insert livestreamed video—snippets of NBC's Winter Olympics coverage—into its app this week, but that doesn't mean live video capabilities are coming to normal users, or even brands. It's the first time ever the social network will incorporate live video streams into its offering,

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image of Christian Neri

Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri