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#SocialSkim: Messenger Chat Features for Business; New Social App Vero: 10 Stories This Week

by Christian Neri  |  
March 3, 2018

In this, the last-ever issue of the 'Skim: Facebook woos business owners with new chat features on Messenger, launches jobs application feature in 40 countries; why Vero, the social media app that's part Facebook, part Pinterest, and part Instagram, is making the news; Snapchat's reviled redesign seems to have pushed downloads of the app way up; Facebook cleans up ad metrics, removes outdated ones; five tips to boost your company's LinkedIn page; and much more...

Read through for your final dose of all the social that's fit to skim!

1. Facebook brings new business chat features to Messenger

Messenger 2.3, an update available in app stores now, brings tools that encourage a deeper level of engagement between brands and consumers on Facebook. The new tools put customization at the forefront, drawing up some new ways for communication between business and customer to operate more smoothly.

Messenger 2.3 brings customizable text colors and Messenger icons for those companies using the Messenger plugin on their websites. The update also adds a persistent menu bar and quick replies for consumers who want to immediately share their contact information already associated with their Facebook profiles.

Have you started taking advantage of these features?

2. Meet Vero, the social media app taking the world by storm

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Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri

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  • by Sara Mon Mar 5, 2018 via web

    Sad to hear #SocialSkim is leaving. It was a great way for me to catch anything I might have missed.

  • by Monica N. Tue Mar 6, 2018 via web

    Soooo bummed that the #SocialSkim is ending! It was one of my very few, "never-miss" required weekly reading. Please reconsider, MarketingProfs! Or someone else pick up the torch!

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