When planning a website for your business, half the battle is won if you can successfully identify your target audience: You can better customize your website to meet your audience's needs when you have a clear idea of who your prospective consumers are.
But what do those visitors want, exactly, and how do those wants differ by age?
The graphic is based on several research reports and studies, and it offers insights that you might consider factoring into your marketing strategies and analysis as you plan efforts to reach the six major consumer generations in the US.
To learn more about the various generations and understand where you might need to tweak your website and content to attract more visitors and improve customer engagement, check out the graphic. Just tap or click to see a larger version.
Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.