Your business has customers. Those customers have questions. What's the best way to answer those questions? You can hire humans, you can use chatbots, or you can use a combination of the two solutions.
An infographic by Grazitti Interactive explores the pros and cons of chatbots by illustrating a conversation between two friends about the technology.
Throughout the conversation, one friend explains to the other what a chatbot is, how chatbots work within the marketing framework, how consumers feel about chatbots, and how chatbots can increase profitability.
In addition, the infographic provides a sophistication scale, so you can see how your business ranks in chatbot maturity now as well as assess where you want to strive to be.
For the scoop on chatbots, check out the infographic. Just tap or click to see a larger version.
Continue reading "Are Chatbots a Good Idea for Your Business? [Infographic]" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Customer Relationships:
- Boost Your Sales With Strategic Gifting [Infographic]
- How to Use Empathy in Your B2B Brand Storytelling
- The Role of Customer Empathy in the Future of Marketing
- How to Offer More Value to Your Crisis-Stricken Customers [Infographic]
- Planning Your COVID-Related Communications: A Flowchart [Infographic]