Your business has customers. Those customers have questions. What's the best way to answer those questions? You can hire humans, you can use chatbots, or you can use a combination of the two solutions.
An infographic by Grazitti Interactive explores the pros and cons of chatbots by illustrating a conversation between two friends about the technology.
Throughout the conversation, one friend explains to the other what a chatbot is, how chatbots work within the marketing framework, how consumers feel about chatbots, and how chatbots can increase profitability.
In addition, the infographic provides a sophistication scale, so you can see how your business ranks in chatbot maturity now as well as assess where you want to strive to be.