At this point, your company is probably investing time, money, and other resources into social media, but a key component still missing from most social media marketing efforts is an employee advocacy program.
A couple of infographics from employee advocacy platform EveryoneSocial highlight why that's likely a big shortcoming.
Even though marketers tend to understand the importance and value of employee advocacy, others in the company, including other departments and the C-suite, very well may not.
However, employee advocacy can be invaluable, helping to boost brand visibility, drive quality leads, increase social engagement, reduce advertising costs, improve revenue, even aid in recruitment, and much more.
The stats in the following infographics can help marketers build a case for employee advocacy programs. Check them out:
You may like these other MarketingProfs articles related to Social Media:
- Marketers' Top Worries About Twitter
- Five Qualities of an Exceptional Social Media Manager [Infographic]
- How to Use Instagram Landing Pages for Increased Engagement
- The Types of Social Media Content Employees Are Most Likely to Share
- How to Find a Perfect Audience on Social Media [Infographic]
- Creating B2B Social Media Content That Fuels Human Connections: Brooke Sellas on Marketing Smarts [Podcast]