At this point, your company is probably investing time, money, and other resources into social media, but a key component still missing from most social media marketing efforts is an employee advocacy program.
A couple of infographics from employee advocacy platform EveryoneSocial highlight why that's likely a big shortcoming.
Even though marketers tend to understand the importance and value of employee advocacy, others in the company, including other departments and the C-suite, very well may not.
However, employee advocacy can be invaluable, helping to boost brand visibility, drive quality leads, increase social engagement, reduce advertising costs, improve revenue, even aid in recruitment, and much more.
The stats in the following infographics can help marketers build a case for employee advocacy programs. Check them out:
Continue reading "Employee Advocacy Statistics for Marketers [Infographic]" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Social Media:
- Why Social Media Should Leave Your Marketing Department—And Where It Should Go Instead
- What Marketers Need to Know About Clubhouse [Infographic]
- LinkedIn Content Engagement Benchmarks [Infographic]
- The Demographics of 11 Major Social Networks
- On Instagram, Video vs. IGTV Posts: Which Perform Better? [Infographic]