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For many years, a key search engine optimization strategy was to garner as many backlinks as possible pointing to your content.

However, over time, unsavory SEO practices led search engines such as Google to penalize "unnatural links" and to increasingly turn to other signals to assess content quality.

Does that mean backlinking is now dead?

Not at all, according to a recent infographic (below) from DirJournal. The piece explores why link signals still matter for search rankings, what makes a link "good" according to Google's current quality guidelines, and how businesses can build better link profiles.

Check out the infographic:

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji