Gen Z is the fastest growing global audience demographic on LinkedIn.

So, how can marketers reach such a valuable cohort on the professional social network?

An infographic (below) from LinkedIn Marketing Solutions explores what it takes to stand out.

The piece looks at the considerations members of Gen Z take into account when looking at brands, such as purpose, reliability, and authenticity.

The infographic also provides examples of campaigns on LinkedIn that have successfully engaged Gen Z.

Check out the infographic:

Stand out to Gen Z on LinkedIn infographic 

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji