Which creative approaches drive brand impact on TikTok?

To find out, TikTok and IPSOS teamed up to conduct a meta-analysis of 296 brand lift studies across multiple verticals.

An infographic (below) covers key findings from the research.

The piece highlights data-driven best-practices that marketers can use to improve memorability, ad recall, and brand linkage.

Check out the infographic:

TikTok for businesses creative insights infographic 

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji