Which creative approaches drive brand impact on TikTok?
To find out, TikTok and IPSOS teamed up to conduct a meta-analysis of 296 brand lift studies across multiple verticals.
An infographic (below) covers key findings from the research.
The piece highlights data-driven best-practices that marketers can use to improve memorability, ad recall, and brand linkage.
Check out the infographic:
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ABOUT THE AUTHOR
Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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