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What do marketers need to know about user-generated content (UGC) advertising?

An infographic (below) from Consumer Acquisition looks at the state of the ecosystem in 2022.

The piece explores performance trends for UGC advertising and how social networks are investing in UGC.

The infographic also covers some top UGC advertising creative trends.

Check out the infographic:

User-generated content advertising in 2022 

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji