Marketing operations (marketing ops) connects the people, processes, and technologies that keep a marketing organization up and running.

What exactly does that mean?

An infographic (below) from Zapier delves into what marketing operations teams actually do.

Specifically, the piece looks at four marketing ops responsibilities: building and maintaining systems, managing cross-functional projects, handling email and CRM systems, and managing and analyzing data.

Check out the infographic:

What is marketing operations infographic 

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji