Both organic search and paid search can help marketers engage audiences and compel action.

So, what separates the two approaches? And when is one a better choice than the other?

An infographic (below) from Brafton explores the similarities and differences between organic search and paid search.

It looks at what each search strategy is, the role keywords play in each, the optimal content for each, and how they differ in traffic generation, ROI, cost effectiveness, and measurement.

Check out the infographic:

Organic vs paid traffic infographic 

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Organic Search vs. Paid Search: What's the Difference? [Infographic]

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image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji