Furniture retailer IKEA has one of the most recognizable and well-liked brands in the world.

What are the secrets to the company's marketing success? And what can marketers learn from its strategy?

An infographic (below) from Brafton looks at elements of IKEA's approach that marketers across industries can potentially apply to their own efforts.

Specifically, it delves into seven tactics: having a creative and consistent brand theme, focusing on returning customers, taking risks with branded content, considering the ideal staging when showcasing products, emphasizing sustainability, capturing the attention of influencers, and embracing VR experiences.