Drive B2B leads with content marketing and SEO—from the first click to the final conversion.
In this session, crowd favorite and veteran B2B marketer Andy Crestodina will uncover the most effective and modern content marketing methods to keep your pipeline full.
This practical, hands-on overview will reveal the content types and methods that attract visitors, build trust, and convert.
You'll learn:
- How to create a content strategy—topics, formats, and promotional channels—that will work for your company
- The most effective types of content you can use to attract and convert leads—and where influencers fit into the picture
- How to weigh various search ranking factors to get more eyes on your content
SPEAKER
- Andy Crestodina
- Cofounder and CMO, Orbit Media
- @crestodina
Andy is a cofounder and the CMO of Orbit Media, an award-winning, 50-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1,000+ businesses. He's the author of Content Chemistry: The Illustrated Handbook for Content Marketing.
