Do you follow all the best-practices for email creation... but still don't get the response you want?
That's because today there's more to success than targeted lists, compelling offers, and perfectly executed creative.
Scientific research has proven that people don't operate in rational, considered ways. So to boost response, you need to tap into people's instinctive decision-making shortcuts!
In this information-packed session, you'll discover:
- 7 tactics that will get your target to open, read, and respond to your email—without even thinking about it!
- Under-the-radar prompts that send readers clicking in one direction… or another
- Numerous examples from various verticals, preparing you to create insanely effective emails that prompt the desired actions
SPEAKER
- Nancy Harhut
- Chief Creative Officer, HBT Marketing
- @nharhut
Getting people to take action is Nancy's specialty! Blending best-of-breed creative with decision science, Nancy and her teams have won over 200 awards for effective digital and direct marketing. She is the CCO of HBT Marketing and a frequent conference speaker.
