2024 was a year of relentless disruption for email marketers. The new Gmail and Yahoo sender requirements, big changes to Microsoft filtering, and the introduction of Apple Intelligence all pitched new deliverability curveballs at often less-than-ready senders!

The bad news? This rate of change will only accelerate in 2025.

The good news? Many of these new challenges are also opportunities to improve inbox placement and program performance.

In this session, we'll gaze into Validity's crystal ball—and look at their global data—to predict the biggest trends shaping email deliverability in 2025, and how to harness them.

Join Guy to discover:

• Why email expiration dates might be coming in 2025
• What further evolution of the Gmail/Yahoo sender requirements might look like
• Tactics to adapt as Apple Intelligence reshapes email design and subscriber engagement

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SPEAKER

• Guy Hanson
• VP of Customer Engagement, Validity
• @TrustValidity

Guy, VP of customer engagement at Validity, has worked with global businesses to improve their email delivery, engagement, and revenue for 20+ years. Known as an email and data thought leader, he shares his passion through insightful commentary.

Let's break down the automated email flows that every B2B company should have.

We'll cover the most important flows, from the "where have you been all my life" welcome series to "baby come back" re-engagement campaigns that actually work!

Whether you're an email newbie or a seasoned pro, you'll walk away with actionable automation blueprints that make your inbox work harder than that office coffee maker. Your future self (and sales team) will thank you.

In this session, you'll get:

• The secret sauce behind a welcome series that doesn't suck (hint: it's not just saying "thanks for subscribing" five different ways)
• A plug-and-play automation blueprint that turns subscribers into customers (and keeps them coming back for more)
• Real-world examples of B2B flows that are having an impact on markets right now (because theory is nice… but results are better!)

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SPEAKER

• Michael Barber
• Head of Global Marketing, Grow Schools
• @michaeljbarber

Michael is the head of global marketing and managing director, UK, at Grow Schools. He has worked on marketing, brand, and demand gen strategy for various brands, including Aptean, JLG, MeUndies.com, AXIS Lighting, Johnson & Johnson, Church & Dwight, and Hass Avocado Board.