Your email list is the foundation for sales success. But beware—your email program is always at risk!

A study of 10 billion email addresses reveals that your email lists may contain up to 28% fake, outdated, or decayed addresses. When you send emails to those low-quality addresses, it harms your deliverability, ROI, and reputation—leaving you wondering why your email marketing results aren't improving.

Join Brian Minick, chief operating officer at ZeroBounce, to explore why contacts abandon email addresses, get tips to combat list degradation, and learn steps to protect your database year-round.

In this session, you'll discover:

• ZeroBounce's exclusive insights into the lifecycle of email addresses
• Strategies to safeguard your email lists in 2025
• Database hygiene steps that improve email deliverability and raise your email ROI