Creating a solid marketing plan is a must-have skill for today's B2B marketer. But it's not always easy. Many teams struggle with vague planning frameworks, data overload, tight deadlines, and the never-ending pressure to "do more with less."
And now, with AI entering the picture, marketers are left wondering: Where exactly does AI fit in the process of creating a marketing plan?
In this hands-on session, Pam Didner walks you through how to combine your strategic thinking with AI tools to streamline planning, enhance insights, and bring clarity to your marketing approach.
Join us to:
- Learn the structure and flow of the 3-Act Marketing Plan, why it works, and how AI fits in
- Identify where AI can step in to support research, planning, messaging, and presentation
- See how to strike the right balance between human expertise and AI assistance for a relevant and actionable marketing strategy
SPEAKER
- Pam Didner
- B2B Marketer, Speaker, Author, and Podcaster
Pam understands the challenges business professionals face every day. With 20+ years of corporate experience in multiple roles, Pam applies her strategic thinking and tactical execution to help her clients connect the dots and solve problems creatively.
