Some 37% of marketers say they've felt a high level of burnout from the pressure to constantly respond to trending topics and viral moments with content.
That's according to a survey conducted by researchers at Adobe Express of 270 marketers.
An infographic (below) covers key findings from the research.
It looks at how often marketers feel pressured to respond to trending topics and viral moments, the emotions that pressure evokes, what they say would ease the pressure of trend response, and what marketers believe they'd lose by skipping viral trends.
Check out the infographic:
