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Topic: Student Questions

Student Project On Kellogs India

Posted by Anonymous on 125 Points
i am doing a project on the kellogs indian experience, we were given some information in a handout by the ICFAI ECCH collection. we are expected to do more research on it and answer 3 questions in detail on it (3000 words) but i cant find any info on the net and when i e mailed kellogs they had nothing for me either.
Q1 What were the reasons behind the poor performance of kellogs in the initial stages? do u agree that a poor entry strategy was responsible for the companys problems? give reasons
Q2 Analyse kelloggs efforts to revamp its marketing mix and comment on the initiatives taken regarding each element of the marketing mix.
Q3 do u think the companies decision to launch biscuits and snacks was a right one? give reasons
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