Question
Topic: Taglines/Names
Marketing Services Firm Name
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Our typical client will uses dimensional mail to drive targets to a personalized URL where they will experience a flash site sprinkled with knowledge about them, their company, pain point, proof points, an offer and call to action. All the while, our client's underlying technology platform tracks clicks on the site, compares them against a set of pre-determined business rules and send real-time email notifications to an assigned sales rep who make a call to the target (sometimes catching the target lingering on his/her personalized site). The client is having good success in B2B, but their name leaves something to be desired.
Some keywords:
infometric
knowledge base
lead generation
buzz
viral marketing
dialog
relationship builder
cold-call enabler
In the end, our client helps marketing communications and sales bridge the gap, capture good reponse metrics, CTRs, and determine the ROI on their media spend. We need a sexy name to help us grow their business. Something that means business, they empower marketing by applying manufacturing-type metrics to marketing. No more art for art's sake. These campaigns succeed and have the numbers to prove it. 20% of respondents visit the web, more than 50% click through the entire site, more than 10% of those take the call-to-action.
"Wouldn't you like to know who opened your mail piece, went online, and how educated they are about your company or product before you contact them," as our client often says.
Names we're currently considering:
Conversa...More conversations. Better relationships.
Momentiv...Build momentum through creativity.
Turnstyle...Know more. Your customers will.
Can you think of any others (please provide one-line background story to bolster the name/or tagline)?