Know-How Exchange : Taglines/Names

Can you provide more information to work with? Something to go off of? A name, an area / city, etc? Kinda tough to get started with that little amount of info.

"Her Hammer"

I commend you and your wife for breaking into the "good old boys club." One note of caution. Your approach depends on what kind of construction you are targeting. If it is a company for sky scrapers, roads, bridges, driveways, and sidewalks, stressing feminine might be a bad idea. These are segments where chauvinistic men (of the oinking variety) look for other men to work with them - the contactors and developers, etc. Granted it's a bad idea for a wrong reason...and the world shouldn't be that way...but it is and you can't change it just because you want to. And if you make a stand and protest it, your business may suffer a lot more than you will create change.

If you are targeting residential housing, a construction company with a feminine touch is not so bad - it's workable and in fact could be a plus. The construction company with taste! We all know that 95% of the decisions in the family are made by the woman. Marketing that the homes have all of the things only women thing of is an edge.

So How about:

• A Woman's Touch Construction


• The Lady of the House Construction


• Feminine Class Construction


• Boutique Construction


• Beauty and Grace Construction


• Styles by _____________ Construction (insert wife's first name)

I hope this helps.

Wayde

One Divine Hammer

Hi -- Congratulations on the new venture! I would like to pass along a few thoughts -- you may have more positive reaction (and a larger market) if you keep the construction company name business like, and then have a tagline that indicates it is a women owned/operated business. For Example, "lpssenkbeil Construction" A Women owned Business.
W.M.M.A and rwood provide very good points and thoughts of consideration.
And the link from bejane that KathySmith provided is an excellent resource for ideas.
Best of luck to you.

Positive Thinker

I market architects online and deal with builders and developers nationwide. I really like the name Legacy. Legacy Builders or Construction to me means you build quality designs and one a homeowner can be proud of to have a lifetime. Goodluck and go to www.vchouseplans.com if you need designs for your spec homes. All the designs are exclusive, not anywhere else online. Julie

Eva Constructions - beautiful buildings

Evita - Building with grace

Venezia Constructions - Romancing Building

Handy Women Construction

Built by Her

Her Home Construction

Softer Side