Limited Time Offer: Save 20% on PRO with code APRIL17 »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
Corporate Training Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Topic: Student Questions
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Pest Analysis For Lcd Tvs
Posted by Anonymous on
4/21/2007 at 5:33 PM ET
hi i need a pest analysis for LCD TV sets. does anyone know where i can find some. i have been searching on the internet for hours now. i didnt really want to ask but i have no choice. thank you for all of you who will help!
4/21/2007 at 6:58 PM
Unless your course title is "Finding Information on the Internet," I suspect your assignment is to
a PEST analysis for LCD TV's, not spend hours trying to find a complete analysis on the internet and summarize it. And unless your course is called, "Persuading Professionals to Give Away Answers," I would suspect that us
you the answer would be considered unethical by your professor. And professors read this forum for that reason.
So let's look at the work that you should be doing to arrive at a PEST analysis:
The first thing that's inportant is from what reference region are you looking? Each of the macroenvironmental areas examined in a PEST is different for different regions. Also, I am assuming that the analysis isn't on "LCD TV's" so much as it is on a firm that is manufacturing LCD TV's in that region because PEST analysis is usually completed for a firm, not a product. So for a firm manufacturing LCD TV's in the region of interest, let's look at each of the areas:
This includes factors like tax policy, employment laws, environmental regulations, trade restrictions and tariffs, and political stability. So for LCD TV's in the region of interest, what are the various tax, employment, environmental laws affecting the market and manufacturing of LCD TV's? What laws are in place affecting the inport and export of LDC TV's? How stable is the region of interest from a political basis? How are all of these factors likely to change in the future? How would changes affect the region and firm with respect to LCD TV's?
This area includes factors of economic growth, interest rates, exchange rates and inflation rate. In the region of interest, what is the economic conditions - inflation rate, stability of money value, interest rates? Is the area economy growing in or declining? What's the future hold ecomomically? How will this affect the firm and the market for LCD TV's?
Factors to examine here are: cultural aspects and include health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety. How would the firm be affected by the region culture? Is the region health conscious or not? How would this affect the firm and LCD TV's? Is the population growing? Declining? What's the age distribution? What are career attitudes? What are the safety aspects? How long do people live? How much leisure time do they have? Is there many languages? What are their attitudes to technological products and foreign products? Are there religious aspects? How are all these changing? How would the change affect the firm and LCD TV's?
This includes R&D activity, automation, technology incentives and the rate of technological change. Are there supporting technological infrastrures - like TV stations people would want to watch? DVD players and movie rental places? How's the quality mentality of the people? How does the region rate in each of these and what change will the future see? How is the firm affected now and in the future?
Surely, you can find information on the 'net to answer these questions. If not, go to your school library and seek out the research librarian and ask for help to find references. I hope this helps. Good luck!
10/24/2007 at 5:30 PM
This article may be helpful, as well:
Wayde's answer is much more detailed about sources for the four elements that comprise a PEST analysis. But the above article goes into some detail about its development and purpose. It also advises on how to write a good analysis as well as places where you can go to find the necessary information.
BACK TO TOP
Post a Comment
Email's Little Secret: 18 Words to Fly or Die By
by Michael McCunney
Now Is the Time for Developing Your Personal Brand: 26 Tips
by Barry Feldman
How Small Marketing Teams Can Achieve Big Content Wins
by Jacob Warwick
The Most In-Demand Marketing Skills in 2017
by Ayaz Nanji
Seven SEO Trends to Keep Up With in 2017 [Infographic]
by Laura Forer
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with