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Know-How Exchange

Topic: Taglines/Names

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This question has been answered, and points have been awarded.

Name For Wellness Coaching Business

Posted by Anonymous on 250 Points
I posted a question yesterday but wanted to elaborate on what we are doing. We are starting a business that does health and wellness coaching using a national process call The Circle of Life. We'll be offering groups for people to attend and also do individual coaching if necessary. The process involves people choosing a specific area of their life (work, relationships, play, finances, etc.), decide what they want to change in that area, and take small incremental steps towards that larger goal. The rationale is that people will be more motivated to work towards change if they see themselves succeed with each small step. This process is currently used in businesses, the military, hospitals, senior centers, and alternative health clinics. It incorporates coaching with mind/body techniques which help people focus and relieve stress.

We are searching for a name for this coaching business and here are some ideas but we welcome ANY suggestions and input. Many thanks in advance!!

Osana Wellness Coaching (Osana is African name which means wellness)
The Wellness Source/Spring/Sanctuary
Discover Yourself
The Wishing Well/Well Wishes/Wishing for Wellness
The Wellness Wheel
Map to Wellness
Path/Journey to wellness

Some key words for what we do are: wellness (obviously!!), holistic, mind/body, health, stress reduction, feel better, energy, etc.

  • Posted on Accepted
    Bare with me for this...since the basis is incremental steps to wellness, focus the name on the process of progression or advancement. As an example, the Middle English word for "advancement" is "Avauncen", which would be a cool name for what you are wanting to do.

    I am happy to offer more insight, if it would help.


  • Posted by Tracey on Accepted
    I agree w/ Chris. If your target audience includes people who are not already into alternative health, "wellness wheel", "serenditipy" and such names might be a little too new-age sounding. You could also focus on the goal achievement -- maybe something like "The Realization Academy"?
  • Posted on Author
    THank you all so much for your input! Chris I would love to hear more you have to say and I like your suggestion for focusing on the advancement part. I like "Healthy, Wellthy, and Wise" also. Tracey--you're right about targeting people who are already in the alternative health field. We are definitely interested in something more mainstream so we appreciate all your input and welcome any more!!
  • Posted on Author
    Also, what do people think about including the words "Wellness Coaching" after our name? Or should we just put our name of business, our name, and then our title which is Wellness Coach? Thank you!
  • Posted by Jay Hamilton-Roth on Accepted
    If you want to use "Wellness Coach", use it as a title, rather than in your business name. As I mentioned in yesterday's post, focus on the benefit of using your service (get healthier), rather than the process itself (coaching).

    Here are some other naming suggestions:
    Feel Better Every Step Of The Way
    To Health and Beyond
    For Better Bodies
  • Posted by The Radial Group on Accepted
    We work exclusively with wellness businesses, so I'll base my answer on that experience.

    One suggestion: try out your name ideas on people who fit your profile of a likely customer. Their reactions will surprise you sometimes!

    Unless they'll be familiar to your target audience, we generally suggest avoiding words like Osana that simply won't mean anything to most people.

    You do need to make it clear that this is wellness coaching, either in the name or a tagline - otherwise you'll waste a lot of time (yours as well as other people) explaining what you do to people who ultimately aren't interested.

    Last but not least, avoid cutesy plays on words like "wellthy". It's a distraction and will leave many folks thinking you just can't spell.

    We also have a how-to guide for developing names and taglines for wellness businesses on our website - look in the "Start a business" section on the home page.

    Good luck & feel free to drop me an email if you have any other quick questions.

    Leslie Nolen
    The Radial Group
  • Posted on Member
    I'm glad my feedback was helpful. Click on my name and see my contact info from my profile. I am happy to offer more insight.

  • Posted on Author
    Thank you all for your very helpful suggestions and input. We came up with some names that we think get our message across. Let us know what you think. Thank you!

    Healthy Directions Wellness Coaching
    Simple Changes Wellness Coaching
    Changes for Life Wellness Coaching
    Clear Directions Wellness Coaching
  • Posted by Jay Hamilton-Roth on Member
    Simple Changes Wellness Coaching is the least threatening (since change is hard).

    Healthy Directions Wellness Coaching - repeats health/well
    Changes for Life Wellness Coaching - better for changing habit
    Clear Directions Wellness Coaching - clear is nice, but the reality is solutions to health aren't clear.
  • Posted by The Radial Group on Member
    The best two are Simple Changes and Changes for Life. Most folks interested in coaching are explicitly seeking lifestyle change, so incorporating the change concept is smart.

    Healthy Directions is redundant. Clear Directions doesn't convey much.

    Check to see if the identical (or a similar or otherwise workable) URL is available. For example, if you can't get, perhaps or, etc., can be registered.

    Good luck!

    Leslie Nolen
    The Radial Group
    Business expertise for health & wellness

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