Limited Time Offer: Save 40% on PRO with code GOPRO2018

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

Know-How Exchange

Topic: Taglines/Names

Search more Know-How Exchange Q&A from Marketing Experts

This question has been answered, and points have been awarded.

Catchy Phrase

Posted by Anonymous on 250 Points
I a attempting to come up with a vission and mission statement for my company but I want a "catchy phrase" for the mission statement.

We are a Landscape Maintenance company and very much into the "green aspect" of it, in other words "earth friendly" as we use organic products ect.

Any suggestions?

  • Posted by Jay Hamilton-Roth on Accepted
    Working With Your Yard, Not On It
    Naturally Enhancing Your Yard's Beauty
    A Beautiful Yard. No Artificial Ingredients Added.
  • Posted on Accepted
    Catchy phrases are helpful with having people identify you. What's more important is having a statement that honestly depicts what you are about. It would help more if you could articulate what it is you want your company known for.

    In other words, what makes your company special? In three to five years, how do you want people to think of your company? When you wake up in the morning, what is your number one goal with respect to what you do and why you do it? Why did you start your company in the first place?

    Once you can put that together, developing an appropriately catchy phrase will be much simpler, and you will have something you truly can use.


  • Posted on Accepted
    I expect every landscape company to play the green card, what will set yours above the others? I tend to steer clear from the obvious, although others will disagree quickly I'm sure.

    Think along the lines of "LAWN ENFORCEMENT"! Now that's got legs.


  • Posted on Accepted
    Earth friendly for the life of your lawn.
  • Posted by MonMark Group on Accepted
    I think you have to be careful. The consumer is becoming more and more aware of "white wash" or, in this case...the term "green wash" has come to the forefront. Those who use the term green in their marketing, but who actually do very little to progress the green movement, are subject to a greater scrutiny. Is the use of organic material enough to convince the marketplace that you are truly "green".

    The consumer is questioning the use of the term 'organic'.

    And, I'm not certain about the term "catchy". Shouldn't it be more informative than catchy? My $.02 is "Commercial Environmental Management". We do not know the name of your firm, so it would be extremely difficult to hit a home run for you, just by throwing something out, and hoping it would work. And, you may not be able to share your name. So, how much more help can you give us?
  • Posted by Jay Hamilton-Roth on Member
    Our mission is: "to sustainably maintain and enhance commercial landscapes"

Post a Comment

Most Popular

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!