Question

Topic: Taglines/Names

Healthy Eating Campaign

Posted by Anonymous on 11/16/2007 at 10:18 AM ET 250 Points
Need some help in coming up with a slogan to promote healthy eating that is aimed at young teenagers and their parents.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 11/17/2007 at 6:45 AM Accepted
    The slogan should focus on the benefit to healthy eating: reduced acne, better night's sleep, better grades, more energy, improved mood, etc.

    Coffee, Chips, and Soda Don't Create Winners
    Eco-Friendly Energy For Your Body
    Look and Feel Better Eating Smarter
  • Posted by mgoodman on 11/17/2007 at 3:26 PM Accepted
    What are you selling? What's the value proposition?

    It sounds like you're expecting the slogan to somehow change kids' behavior, and that's not likely to happen ... even with millions of dollars behind it. As part of a total marketing effort, there's a chance, but trying to come up with a slogan that works all by itself is a bit naive.

    I'm guessing there's more information about what you're trying to accomplish and what your strategy is. If you want a slogan that will help, you'll need to give us more input.
  • Posted on 11/19/2007 at 11:58 AM Accepted
    Reshaping America

    Green Eating

    Binging for Health

    Shaping Up
    Don't Sit Out



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