Question

Topic: Student Questions

My Future In Marketing ?????

Posted by Anonymous on 7/5/2004 at 10:03 AM ET 125 Points
Dear Sir,

I am from India female age 30. I have completed my graduation in commerce stream. I have also completed my 1-year part-time diploma in management from NMIMS. I have work experience of 7 years out of which I have worked for 5 years in Brand management department.

I am knee on working for some FMCG - MNC in India, however I face problem, as I have not done my MBA. I have urge and I feel that I am capable of performing in the area.

Do you think only MBA’s can work efficiently, cant a person with creative mind and ability get chance to prove? I need your guidance as to what do you think I should go for 2 yr. full-time MBA or is there any other way wherein I compensate the same.

Pls. advice as I am very confused and looking for some guidance from professionals.

Thanks
Parul Joshi
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RESPONSES

  • Posted by Blaine Wilkerson on 7/5/2004 at 12:04 PM Accepted
    You really do need to decide what type of marketing and what type of positions you wish to pursue. This can make all the difference in your strategy. Do you like branding? Are you proficient? If not, do you want to be? You already know examples of the benefits of an MBA...but let's say you don't want to do that right now. What do you do?

    First of all, I would STAY in your current employ since they have given you a chance to not only learn the ropes, but use their company as an entry level basis for your marketing future. Even though the position may not be intellectually rewarding right now, you are gaining EXPERIENCE!

    If the position is "cake" to you, then I assume you have room in your life (and energy) to educate yourself. Your inquiry about continued education is indicative of your willingness to devote time to training.

    Where do you start? RIGHT HERE! This website has a plethora of information from basic "101" to complicated metrics analysis. Read, Read, Read!!!! You will be amazed at how much you can find out in just a few short hours of online tutorial, articles, etc. This site will keep you tied up for days if not weeks! You can also check out marketing firm sites to see how they present themselves, etc.

    Secondly, start interacting in the forum. You asked a question...now try answering one. Marketing is not all about degrees and such. Much of it is creativity and intuition. If you feel like you have a good answer to a posted question, give it a shot! Interacting with other marketers is another valuable "free" resource.

    Another suggestion, which is quite a big step but worth a shot, is to start your own marketing firm. Work it online from home after work. Start slow. Ask questions. As you go through the phases of developing your business, you will be "forced" to inquire about certain topics, thereby not only enhancing your education, but your experience as well! In other words, you can't learn how to swim until you get in the water! I'm not saying you can't have "floaties", but I believe hands on experience within your current job along with self education as described above will help you decide if you really need or want to devote the time and money to obtain an MBA.

    Good luck with your endeavors!
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