Limited Time Offer: Save 40% on PRO with code GOPRO2018

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

Know-How Exchange

Topic: Taglines/Names

Search more Know-How Exchange Q&A from Marketing Experts

This question has been answered, and points have been awarded.

Best Slogan For A Pilates & Dance Studio

Posted by Anonymous on 250 Points
I own a pilates studio, the name is Body connection pilates, but now we don't only teachh pilates, but dance, and vibrator platform. I would like a nice slogan focused on all the benefits in a beautiful atmosphere. It should speak about movement, wellness, fitness & privilege of being a part of us.

  • Posted by Levon on Accepted
    Wellness through Movement
  • Posted by Jay Hamilton-Roth on Accepted
    Creating Beautiful Core Strength
    Moving With Strength...Together
    Loving Fitness Created Here
  • Posted on Accepted
    A business that attempts to provide all things to all people will be able to provide none profitably.

    You have to very separate and distinct businesses. My suggestion would be that you keep them separate and treat them as what they are.

    While some people might occasionally enjoy a fruit cocktail, most enjoy their fruits separately because they satisfy their taste buds better that way.

    Think about...

    Phil G
  • Posted by Mikee on Accepted
    I disagree with Phil in that you are trying to be all things to all people. You are helping people with conditioning and movement. We are members of a health club that have programs that you listed + rock climbing, swimming, tennis, a coffee shop, weight training, basketball, child care, personal trainers, aerobics, etc. They are a company helping people with health. Now if you want to sell tires also I might be concerned.

    Now onto some taglines.

    Fitness Through Movement
    Movement for a Beautiful You
    Health Through Movement
    Movement to Set You Free
    A Beautiful Place, All Its Missing is You
  • Posted on Accepted
    I think Phil's concern is NOT focus in your business offerings but rather focus in your target audience. We've seen them come and go in this forum-- the fitness centers in particular-- attempting to find names and taglines that connect to incredibly poorly defined customer targets. As I write this another fitness center with an open question insists they're "focusing" on people aged 15 - 80. I saw another just recently who was targeting beginners, intermediates and elite athletes of all sports who are male AND female of all age ranges. Is that a target or a net?

    If you want a good tag, consider your current clientelle carefully. Who are they? What sex? What age groups are most prevalent? Where do they live? How much do they make? What do they do for a living? What do they believe in?

    I agree with Aditi. Keeping the name "Body Connection" may be a very wise decision. If you think you've built equity with that name, don't throw it away because you've added something to your business.

    Once you've defined who you're after in specific, narrow, focused terms, ask yourself, why do you they choose my studio? What rational factors are there? What emotional ones exist? Which are strongest? With that info, I'm sure the smart folks in here can write you an effective tagline.

Post a Comment

Most Popular

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!