Limited Time Offer: Save 40% on PRO with code GOPRO2018

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

Know-How Exchange

Topic: Taglines/Names

Search more Know-How Exchange Q&A from Marketing Experts

This question has been answered, and points have been awarded.

Restaurant Tagline

Posted by Anonymous on 250 Points
I am looking for a tagline for a new restaurant called 5th avenue grille. it started out as an upscale restaurant in a hotel, but we are planning to target mid-scale market too. it's not as expensive as surrounding restaurant.. we need to buzz it up.

  • Posted on Accepted
    I would change the name completely if going after a different demographic. In New York, where there are upscale restaurants left and right, patrons will turn their noses up and walk away when the exclusivity, or perceived exclusivity, of their favorite eatery is "violated."

    It is tempting to want to take the brand awareness/identity to a different "audience," but by doing so, you run the risk of losing your core customer, the customer that made your brand in the first place.

    Just something to think about....
  • Posted on Accepted
    The following sounds about right:

    A meal you'll remember and can afford...or, perhaps better yet...

    For meals you'll remember and can afford...or a more concise version...

    Meals you'll remember. Prices you can afford.

    Both of the latter imply that your customers will want to enjoy more than one meal at your restaurant.

  • Posted by Jay Hamilton-Roth on Accepted
    Does your restaurant have a specialty? A theme? Family friendly or for business meals?

    The more information you can provide about your restaurant and clientele, the better we can assist you.
  • Posted by Mikee on Accepted
    Fine Dining for the Rest of Us

    What kind of menu do you have? Who is your target client? I guess I am recalling that most restraunt taglines have to do with their food they serve.


Post a Comment

Most Popular

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!