Question

Topic: Taglines/Names

Restaurant Tagline

Posted by Anonymous on 10/8/2008 at 1:55 PM ET 250 Points
I am looking for a tagline for a new restaurant called 5th avenue grille. it started out as an upscale restaurant in a hotel, but we are planning to target mid-scale market too. it's not as expensive as surrounding restaurant.. we need to buzz it up.
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RESPONSES

  • Posted on 10/8/2008 at 3:46 PM Accepted
    I would change the name completely if going after a different demographic. In New York, where there are upscale restaurants left and right, patrons will turn their noses up and walk away when the exclusivity, or perceived exclusivity, of their favorite eatery is "violated."

    It is tempting to want to take the brand awareness/identity to a different "audience," but by doing so, you run the risk of losing your core customer, the customer that made your brand in the first place.

    Just something to think about....
  • Posted by Jay Hamilton-Roth on 10/8/2008 at 11:33 PM Accepted
    Does your restaurant have a specialty? A theme? Family friendly or for business meals?

    The more information you can provide about your restaurant and clientele, the better we can assist you.
  • Posted by Mikee on 10/11/2008 at 11:13 AM Accepted
    Fine Dining for the Rest of Us

    What kind of menu do you have? Who is your target client? I guess I am recalling that most restraunt taglines have to do with their food they serve.

    Mike
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