Limited Time Offer: Save 25% on PRO with code JULYPRO »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
Corporate Training Solutions
See All »
Schedule of Events
Virtual Conference Series
Speak for Us
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Tagline For A Tothpaste Adv.
Posted by Anonymous on
12/25/2008 at 10:35 PM ET
hie there i need a good and effective tagline for a toothpaste adv.
the concept is a little different
my product packaging is made out of recycling material and
i m goin to show dirt all around my main hoarding
thus my line should mean tht
we are Against Bad Breath [ie.by using our product u will be free frm bad breath (mouth) and the product packaging wont even pollute the enviornment ].
12/26/2008 at 8:43 AM
The Cure For Bad Breath
Don't Be Embarrassed By Bad Breath Anymore
Make Your Smile Your Best Feature
12/26/2008 at 10:19 AM
Keeping both your mouth and the environment clean.
Cleaning up your mouth and the environment at the same time.
12/26/2008 at 11:14 AM
My personal and professional opinion, if you don't mind my being honest with you, is that no one really cares aboiut something as insignificant as the packaging their toothpaste comes in. The fact that it's made from recycled materials is not going to be the driver that causes them to buy your product. It's the quality of the product itself that will be that driver.
Sorry to be the bearer of such sad news.
12/28/2008 at 8:29 PM
Phil is right, nobody will switch brands solely because the packaging is recycled. However, they might continue to buy your toothpaste if they are satisfied with it, and because they like the fact that the packaging is recycled. I would make that clear on the packaging, not in the directional advertising.
What sells toothpaste is a message that gives the buyer confidence about:
- longer-lasting fresh breath
- keep plaque at bay between brushing
- kills germs that cause bad breath
- fights gum disease
- fights tooth decay
If you have any laboratory or clinical tests that prove your claims then use them in the headline (e.g. Clinical tests prove XXX brand kills 99.9% of the germs that cause bad breath).
Hope that is helpful.
12/28/2008 at 9:50 PM
thanks phil i absolutely agree with u but my product isn't new to the market so i think it wont be much of a prob.
thnku guys for ur help i truly appreciate all your responses
but m lookin for sumthin more CACHY
thnkz alot once again
12/29/2008 at 5:47 PM
Clean & green- the best of both worlds!
Squeaky clean your grin while staying green
Making unsoiled smiles, one step at a time.
Cleaner, greener smiles... one brush at a time.
The purest way to keep your smile & planet healthy.
12/29/2008 at 10:09 PM
my hoarding would be placed in an area which has max amount of garbage and my hoarding would consist of nthing bt the product and the tagline
1/5/2009 at 9:56 PM
Clean and carefree
Cleaning the planet one mouth at a time
Cleaning power with a small footprint
And I like CHOOSEK's "Clean & green- the best of both worlds!"
BACK TO TOP
Post a Comment
The Five Pillars of a Solid Digital Marketing Strategy That ...
by Peter Petralia
Five Lessons for All Marketers From the Departure of Coke's CMO
by Sam Melnick
The Indispensable Social Media Cheat Sheet [Infographic]
by Laura Forer
Six Foolproof Ways to Find Influencers on Social Media
by Werner Geyser
Marketers' Top 5 Challenges and How to Overcome Them ...
by Laura Forer
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with