Question
Topic: Taglines/Names
Naming/branding A Massage Therapy Clinic
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My dilemma is in naming the business so as to best attract clients, as well as other therapists who would be renting a room in the clinic. I want to make the name as clear as possible so that potential customers know right away what the business offers and will then be more inclined to come through our doors.
My original thought was to name it a Massage Therapy Clinic, with all other forms of healthcare being an offset of the massage treatments. Massage therapy will account for at least 80% of the business and revenue. Part of the business plan as well however, is to rent one of the rooms to other practitioners (that are not massage therapists) on a daily, weekly or monthly basis - as well as renting it out for seminars, workshops, lectures, etc. This will generate a fair amount of income to help with the cost of running the business, which is especially important in the first few years.
I've been given the impression that this is too limiting, and that clients will not understand that there are other modalities present. It could also potentially be a deterent to other therapists wishing to rent space, as they may feel they are not best represented. (Time would be taken to properly advertise their services in print, online and through referals)
I would rather not however, name it a "Wellness Centre" because I believe it is too broad a scope, and will limit the amount of patrons interested specifically in massage. So I am faced with a dilemma:
How do I best name and brand my clinic so as to keep the focus on massage but also encompass other modalities?
Any help is appreciated as I need to make a decision on this soon and move forward. Thank you for your time.