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Know-How Exchange

Topic: Taglines/Names

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This question has been answered, and points have been awarded.

Tagline For A Catering Business :)

Posted by Anonymous on 250 Points
hi guys can anyone help me create a tag line for our new catering business? Our business's name is SmokePoint. We are just a group of friends who just have a passion for cooking. We are in our early 20's so u can say that we are still full of energy. We are thinking of pursuing a career in catering. We like to cater to parties, business meetings and seminars. I hope we can all come up with a catchy tag line

  • Posted by SteveByrneMarketing on Accepted
    why is it called smokepoint? sounds like it might be bbq, or?
  • Posted by Jay Hamilton-Roth on Accepted
    Where are you located?
    What type of food do you specialize in?

    The more information you can provide to us, the better we can help you.

    (Aside: I'm assuming your business name refers to the temperature at which an oil gets too hot and starts to smoke/burn and smell unpleasant.)
  • Posted on Author
    we called our group smokepoint jsut for the simple reason that it has a catch in it :)

    @Jay Hamilton-Roth & SteveByrne

    We are located in the Philippines.
    That's the beauty of our group, everyone of us has a differnet specializations as chefs. I myself is an expert on bbqued and smoke grilled items. One of us specializes in stews and casseroles, one specializes in pasta's and south american cuisine, while another one is really a good baker and pastry chef.

    *An oil's smokepoint varies depending on what oil you are using, there is a certain point while the oil is smoking wherein it is the best time to cook ur food :)
  • Posted on Accepted
    That name isn't going to serve you well at all, despite yourvalid point about an oil's smokepoint. I can't imagine any average person - except someone deep into cooking themselves (like I am) - who would know or even care about that bit of information.

    It's going to take a lot more than a tagline to save that name.

    The fact that you guys think SmokePoint "has a catch in it" doesn't make it a name you can build a business on. I'd suggest you harness some of that youthful energy of yours and focus it to coming up with a more appropriate - and easily marketed- name for your business.

    Hope that helps.

    For Results You Can Take To The Bank!

  • Posted by mgoodman on Accepted
    Do you have marketing and business plans for your business? If so, then you must have a positioning statement or value proposition.

    What makes you different from and better than your competition? Why should someone select you? Who is your primary target audience? What benefits do they seek when hiring a caterer? How do they make their decisions? Who gets a vote, and who actually decides?

    And why do you want a tagline? If it is to communicate an important positioning message then "catchy" might not be right way to go. Your name is probably not ideal (since it doesn't reference any benefit for your target audience), so you should probably make your tagline very focused on the benefit you promise and deliver.

    Many other questions ... like how people are going to learn about you, regardless of your name and/or tagline. And whether you're going to go directly to end-user customers or indirectly through venues and other suppliers who will basically represent you to the end-users.

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