Limited Time Offer: Save 30% on PRO with code GOPRO17 »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Tagline For A Community Bakery
4/11/2009 at 2:07 AM ET
Rebranding a bakery which is ran as a community owned business - focus on the authentic, non pretencious, homemade nature of the product. Need a compelling tagline .
4/11/2009 at 4:21 AM
from your own words ...
authentic, homemade baked goods
4/11/2009 at 9:15 AM
Not Just Homemade, Deliciously Community Made
It Takes A Community To Make Things So Good
How Many People Does It Take To Make Our Pastry?
4/11/2009 at 11:45 AM
"Natural Ingredients Blended By Hand" sounds quite appropriate for the bakery you've described. Hope that helps.
For Results You Can Take To The Bank!
4/12/2009 at 10:36 AM
What's the name of the bakery? You want the tagline to reinforce or explain the positioning expressed in the name, not be a literal repetition of it.
Without knowing the name (and perhaps the target audience, geographic location) it's pretty hard to come up with a great tagline .. though I like the direction of one of Jay's suggestions.
Remember that being a community bakery is a FEATURE, not a benefit. It may be what makes you different from others, but that's secondary to the main benefit -- taste/quality, comfort, nostalgia, or whatever. Community may be an important reason-why, but it's not a benefit.
4/13/2009 at 9:59 PM
Home never made it so good
4/15/2009 at 4:35 PM
This one always works...
Get Baked Locally.
sounds non-pretentious, low key, funny, earthy and grabs your attention. Makes great t-shirts which are always great sellers. Good luck and hope this helps!
BACK TO TOP
Post a Comment
Metrics and KPIs Used Most to Measure Marketing Performance
by Ayaz Nanji
The Ultimate LinkedIn Cheat Sheet [Infographic]
by Laura Forer
Four Tips to Boost Traffic (and Leads) With Compounding Blog ...
by Lucy Jones
Goodbye Google Keyword Planner, Hello Keyword Research Using PPC
by David Zimmerman
Five Ways B2B Marketing Will Change in 2017: All Roads Lead to ...
by James Thomas
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with