Know-How Exchange : Career/Training

Dear nish_mdk48,

Whatever area is emerging now may NOT be emerging when you actually make your move. That's the first point.

Second, without knowing more about you, your interests, your education and background, it's impossible to say how much you'll be earning, which, by the way will depend on how much value you bring to your employer and, more importantly, to your clients.

So, tell us more about you and what you've done and let's see if we can't move from there.

I hope this helps.

Gary Bloomer
Wilmington, DE, USA

I agree with Gary that we need more information to give our best advice.

I hope that I do not seem harsh or overly critical, but I would like to offer the following advice.

You did not fill out your profile page, and you did not indicate where you live, but from reading your question, I will assume that you are not from the United States.

Many people who wish to pursue marketing, sales, and business opportunities would like to sell their products and services in the United States.

I live in the United States of America, close to Washington, DC. I have only been out of the country a few times, and I am by no means an expert on international marketing, but I have observed that people in European countries often though several languages, and are very tolerant about language. It seems to me that no one gets very upset when someone makes a grammatical error.

However, in the United States, the situation is much different. For many years, we have been a large country with only a single language. Most people in the United States are only now beginning to hear other languages spoken in our country, and to see other languages in print. As a result, I believe that people in the United States are much less tolerant of errors in language.

I am not saying this is right, and I am not saying that this is the way it should be. I am just recognizing that, from my perspective, that is the way things are.

Why am I saying this? In your short sentence, you have made at least eight grammatical errors. In reality, you are a much more fluent speaker and writer than I am. I would guess that you know at least two languages, and maybe more.

However, these grammatical errors will make it difficult, if not impossible, for you to make a positive impression upon those people in the United States.

I see this as a very common problem among people trying to sell their products and services in the United States. Therefore I would suggest to you that you continue to learn English as a part of your education, since this will increase your ability to market to the United States, and since this will differentiate you from others less sensitive to the American perspective.

Again, I am not saying that the United States point of view is better. But communication is a very important part of marketing, and in the United States, proper grammar is a very important part of communications.

Thank you very much for participating in our forum. I wish you the very best of luck as you plan for your career. I have tried to be honest and helpful, and I hope I have not been overly critical. If I can be of assistance to you in any way, please send me an e-mail.

"Optimum salary" generally means you need to specialize in a type of marketing that's sought after. Today that could mean social media optimization. But as Gary mentions, tomorrow that could be something very different. If you aim for happiness solely by salary, you're unlikely to ever be satisfied (how much is enough?). Instead, focus on things that bring you happiness, become an expert at them, and pay attention to ways to make these skills into a part of your whole professional "package".