Know-How Exchange : Student Questions

Liberalization of the economy has seen market forces take primacy as a sea of competitors flooded virtually every industry. The customers who had been starved of
choice suddenly had the problem of choosing from the avalanche of market players.Based on their unique needs, customers have sought to get the best deal from each company. Theory says that customer loyalty offers rich benefits. But in a scenario
where companies jostle for simply the customer's attention, the question of instilling
loyalty appears irrelevant. what can be done