Question

Topic: Taglines/Names

Catchy Perfume/scent Names

Posted by Anonymous on 12/10/2009 at 12:17 AM ET 500 Points
hi, guys i need your help. im coming out with a cologne/perfume line. i need names for this line to be attractive. we are catering to lower level B, C, D market. i need name of each perume/cologne since i cannot put the reference brand name

these are the perfume references:

for women:
1. romantic wish scent by victoria's secret
2. j.lo scent
3. paris hilton scent
4. fantasy by britney
5. d&g light blue scent

for men
1. tommy boy scent
2. polo sport scent
3. hugo energized scent

for unisex
1. ck one scent
2. in2 it scent

i hope guys u can give me names, suited for each scent. appealing names that wud definitely run customers to buy in our stores. much better if my perfume line has a story, so i hope u can give me more ideas.

thanks.

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RESPONSES

  • Posted by Jay Hamilton-Roth on 12/10/2009 at 9:37 AM Accepted
    Whatever names we provide, they won't cause people to suddenly want to buy your scent. If the scent has been scientifically proven to increase the feeling of attractiveness, then you have a great marketing story to tell.

    Women: Ardor or Mystique
    Men: Conquer or Seize
    Unisex: Fresh or Lively
  • Posted by Gary Bloomer on 12/10/2009 at 12:57 PM Accepted
    Dear honeybunch,

    No name alone, catchy or not, is going to pull people into your store and compel them to buy and the sooner you grasp this concept the better for you and your business model.

    I'm beginning to sound like a broken record here but "catchy" is not
    a selling strategy. Nor is hip, glitzy, with it, urban, edgy, retro, chic, cool, now, modern, fresh, young, or any variation thereof.

    No workee!

    It's not the scent that will win people over, it's what the scent
    does or could do for someone, or it's what the scent brings to someone's life. The whiff alone will not line your pockets.

    And with all the varying scent names you've mentioned above there are too many directions. You're pulling this way, pushing that way, and offering little of substance to latch onto. There must be one anchor for the perfume, one for the cologne, and one for the unisex scent. But no more than one, so, pick a tale and stick to it.

    Then, offer some ideas of the stories or effects your scents tell or bring about and then let's regroup.

    Gary Bloomer
    Wilmington, DE, USA
  • Posted by mgoodman on 12/10/2009 at 5:19 PM Accepted
    Your question sounds like more of a project. You need a lot of names, you probably need a positioning statement, a marketing strategy, a business plan, and more.

    Let me suggest you accept that this kind of help is going to require a real investment and post a project in the "Hire an Expert" section of this website. (See "Post a Project" in the column at the right side of this page.)

    Getting professional marketing help for your business -- including names for your products -- is one of the best investments you can make. "Don't leave home without it!"
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