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Know-How Exchange

Topic: Taglines/Names

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This question has been answered, and points have been awarded.

Catchy Name For A Group Fitness/yoga Studio

Posted by Anonymous on 250 Points
I need a name for fitness studio! I live in a southern town of 30,000 or so people and will be competing with a few large gyms.
I will be offering group fitness classes ONLY, and will be mainly
focusing on Zumba and Yoga, but will offer other classes as well. I'm looking for a space to rent that is on or close to our downtown courthouse square. Oh yes, the name of the town is Newnan.


  • Posted on Accepted
    And you have chosen to go head-to-head with "a few large gyms" in a town of only 30,000 people because...?

    And with a limited menu of only "group fitness classes"?

    Before I would even attempt to rent any space for that type of operation, I would sit down at my kitchen table and draw up a complete, written business plan for the venture you've described, including all estimated costs and income, exactly who and how many people you hope you can sign up, and how much money you need those people to hand over to you before you can even pay your expenses, let alone take a reasonable salary.

    In my mind - and I review literally dozens of new business plans each year, there's no way you can be successful.

    My suggestion: Save your money, or consider something that's more likely to work. I know that's not what you want to hear, but it's the unvarnished truth. Sorry 'bout that.

  • Posted by Jay Hamilton-Roth on Accepted
    Get Fit, Newnan
    Fitness Spa
    Peach Fitness
  • Posted on Author
    Thank you, Phil, for your advice. I have been in the fitness industry for 20 years and I'm well aware of what I'm up against.
  • Posted by Gary Bloomer on Accepted
    Dear lauribdancin,

    Here's a simple exercise for you (no pun intended).

    I'd like you to sit down with a pad of paper and something to
    write with and I'd like you to write down your answers to the
    following questions:

    "My customer buys from me because: ________________


    "My service gives my customer: _____________________

    Your answers can be as long or as short as you like.

    But they must be honest, they must be truthful, and they must
    be about your customer, not about you.

    When you've got your answers, type them out and post them
    here, then we'll talk.

    Sound fair?

    Gary Bloomer
    Wilmington, DE, USA

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