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Catchy Name For A Group Fitness/yoga Studio

Posted by Anonymous on 12/14/2009 at 12:34 AM ET 250 Points

I need a name for fitness studio! I live in a southern town of 30,000 or so people and will be competing with a few large gyms.
I will be offering group fitness classes ONLY, and will be mainly
focusing on Zumba and Yoga, but will offer other classes as well. I'm looking for a space to rent that is on or close to our downtown courthouse square. Oh yes, the name of the town is Newnan.

Thanks!

Posted on 12/14/2009 at 7:22 AM Accepted

And you have chosen to go head-to-head with "a few large gyms" in a town of only 30,000 people because...?

And with a limited menu of only "group fitness classes"?

Before I would even attempt to rent any space for that type of operation, I would sit down at my kitchen table and draw up a complete, written business plan for the venture you've described, including all estimated costs and income, exactly who and how many people you hope you can sign up, and how much money you need those people to hand over to you before you can even pay your expenses, let alone take a reasonable salary.

In my mind - and I review literally dozens of new business plans each year, there's no way you can be successful.

My suggestion: Save your money, or consider something that's more likely to work. I know that's not what you want to hear, but it's the unvarnished truth. Sorry 'bout that.

Phil
Posted by Jay Hamilton-Roth on 12/14/2009 at 8:01 AM Accepted

Get Fit, Newnan
Fitness Spa
Peach Fitness
Posted on 12/14/2009 at 8:52 AM Author

Thank you, Phil, for your advice. I have been in the fitness industry for 20 years and I'm well aware of what I'm up against.
Posted by Gary Bloomer on 12/14/2009 at 11:33 AM Accepted

Dear lauribdancin,

Here's a simple exercise for you (no pun intended).

I'd like you to sit down with a pad of paper and something to
write with and I'd like you to write down your answers to the
following questions:

"My customer buys from me because: ________________
________________________________________________."

and

"My service gives my customer: _____________________
________________________________________________."

Your answers can be as long or as short as you like.

But they must be honest, they must be truthful, and they must
be about your customer, not about you.

When you've got your answers, type them out and post them
here, then we'll talk.

Sound fair?

Gary Bloomer
Wilmington, DE, USA