Question

Topic: Taglines/Names

Handmade Jewelry

Posted by Anonymous on 1/4/2010 at 8:57 AM ET 25 Points
My daughter and I have started making handmade jewelry. We're trying to think of a name that would allow us both in there without using our names, something catchy. It's beaded jewelry mostly and most likely we will target people by having parties and trunk shows, maybe hair salons and local clothing boutiques....I'd like somthing that describes the beauty of beads, etc. if possible. Would love your ideas!
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RESPONSES

  • Posted by Gary Bloomer on 1/4/2010 at 10:01 AM Accepted
    Dear Daphne,

    Simply tell people what you have, where they can get it, and
    what you want them to do in order to get it.

    That's it.

    But before you do this, make sure you have a market for your goods.

    Your line telling us "most likely we will target people by having parties and trunk shows, maybe hair salons and local clothing boutiques" indicates you've given this little thought.

    Business plan-wise, you might want to consider something a little stronger than "most likely".

    If you already have interested customers who are willing to spend money with you, great. Focus on them and on what they want.
    If not, take the time to figure out what people are buying and then give it to them.

    Just tell people your name and what you do, sell, make, and offer.
    A catchy name will NOT help you sell jewelry if the name obscures what it is you do.

    I hope this helps.

    Gary Bloomer
    Wilmington, DE, USA
  • Posted by Jay Hamilton-Roth on 1/4/2010 at 11:45 AM Accepted
    Beautiful Bead Jewelry
    Handmade Beaded Jewelry
  • Posted on 1/5/2010 at 11:35 AM Accepted
    TWO Beaded Beauties
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