Know-How Exchange : Taglines/Names

I like the way you bind your interests to those of your clients. You only win if they do.

Why not go with something elegant in its simplicity such as: Business Breakthroughs

Thank you all for considering this question. I will admit that I am now going to give consideration to the name Bb Strategies itself, though I am already filed with my EIN. Regardless, I really like "Business Breakthroughs", but in line with your advice, think perhaps I should think (or ask this community to think) outside "my" box and seek tag lines outside of just using my letter of choice. In that vein, any other suggestions? And again, thank you all for giving this your consideration!

Since your business name doesn't tell your prospective client what you do (something about strategies), it's up to your tagline to clarify. So:

* who are you targeting?
* where are they located?
* why would they think to contact you?
* why would they entrust their business with you?
* how are you different than your competition (who is your competition)?
* what special skills do you have that your prospects should know about.

I'm here to caution you about the basic premise of becoming a partner/investing your time and energy in someone else's business.

It's a neat idea that has occurred to almost every consultant ... especially when a prospective client tries to get you to invest your energy in his/her business without paying for it up-front.

The problem is that business success depends on both the strategy and the execution. If the client doesn't follow your strategy recommendations to the letter, or if they somehow fall short on execution, don't invest as much as you've recommended, etc., YOU end up paying the price. You've delivered what you promised, but you're effectively being "cheated" out of the return you deserve.

I always worry about clients who are too eager to give up equity (or profit-sharing) to a consultant. It could signal that they really don't believe in their own product/service. Or it could signal that they are not prepared to invest in growing their business -- which is often more costly than what your fee would be.

And if YOU become the majority owner of their business, you then have to ask yourself these questions: Why is this person giving me their business? Is it worth my time and effort? Would I have paid as much for this business as my own investment will be worth? Do I want to be a consultant or an entrepreneur/business owner?

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How do you feel about this:

Bb Strategies: Business Breakthroughs

Providing the expertise your business needs

Other potential taglines that were suggested that I like:

Solutions to your ??
A suspended state of profitability
Balanced for Business
Fundraising, Capital & Business Development
Start here. Get anywhere
Expertise for changing times

Thoughts?

Better Business Ideas