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Know-How Exchange

Topic: Taglines/Names

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This question has been answered, and points have been awarded.

Need A Business Name For Gourment Sauce/salsa Biz

Posted by Anonymous on 25 Points
I have developed a line of salsas and sauces that I intend to sell. There may be more products down the line but will start with just two or three. I would like to come up with a business name - sort of an umbrella company name that is catchy and easy to brand. The salsas and sauces will then have a unique name. I would like to stay away from anything that would indicate a jalapeno with a sombrero on it :)

Thank you for your help.

  • Posted on Accepted
    You might first want to talk with an attorney about minimizing your personal liability and the very real need to incorporate your business, then an insurance broker to find out how much product liability insurance is going to cost you.

    If you haven't done those things already, the latter - for sure - is sure is going to be a real surprise...perhaps such a big surprise that you'll no longer have a need for a name for your business or your products.

    I'm not trying to scare you, but I would also hate to see you put the cart in front of the horse.

  • Posted by MonMark Group on Accepted
    Begin with Phil's advice.
    Yes, a name is important...a tagline, not so much. Since your plan is to produce other products, that may or may not be associated w/your salsa, you need a corporate name.

    Something Foods...
    Spicy Foods
    Village Foods...

    I don't know. Tell us about you and your company and your plans...what do you like? What do you do?

    Help us.

  • Posted on Author
    Thank you both for your responses. Phil, I have a business plan and have consulted an attorney and have everything set to go for liability insurance. As I'm cooking in an established commercial kitchen and the State requires certification in Acidified Foods Handling I think I'm all set. I feel as though I've done my homework when it comes to business procedure and what needs to be done to cover myself and my business.

    So here's what I can up with today. I am a foodie, a lover of all things good to eat and drink. What do you call that person? A Bon Vivant. So, Bon Vivant Specialty Foods is at the top of my list. Of course that is only a company name and each product will have it's own name that identifies it in some way.

    Thank you for your insight and input.

  • Posted by MonMark Group on Member
    Well done!
    There is nothing wrong with Bon Vivant Foods...I'm not certain about "Specialty", unless you tell me that everything will be specially made, and is not a usual product. Although, a Salsa is in the norm, unless there is something unique.

    "Specialty" tells the buyers that your products are a bit more expensive. Working with our food clients, I have learned that specialty is not all bad. It may limit the number and types of stores in which you will be accepted. You may want to be a specialty food company for all products, and only be sold in boutique stores. You may not want Big Box exposure. That's your call.

    I'd be interested in tasting your products, as they come out.

    Nice job with "Bon Vivant". It says a lot.

    White Mountain Marketing Associates
    Houston (The REAL), Texas
  • Posted by Jay Hamilton-Roth on Accepted
    Bon Vivant Foods is a good name, which isn't used (at least online).
    Are your products to be "of the world" or mostly "of a country"? If, for example, all your sauces will be "Mexican" or "Spanish", then consider a name that has more of a connection to that language (Bien Vivo Foods, for example).
  • Posted on Author
    Thank you for your responses and of course I will be willing to send product samples as I begin production. I am always looking for critique as I believe it will only make my products better.

    I intentionally did not choose a mexican sounding name as I did not want to pigeonhole myself into one category. Many of my products are not latin in nature. Although, I do like Bien Vivo - maybe I will use that for the actual salsa. Thanks for the idea.

    Can anyone recommend a good logo designer and/or label designer? I guess they might be one and the same really.


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