Know-How Exchange : Taglines/Names

I would suggest you focus your attention on the benefit(s), not the affordability. Competitive pricing is NOT a benefit. If anything, it fights with "quality," because everyone knows that high quality costs more, and cheap things are almost always lower quality.

With a line as broad as the one you describe, it's going to be all but impossible to come up with a tagline that's meaningful. After all, what do glue and bike cleaner and tarmac rejuvenator have in common that would be relevant to a consumer? (Sure, they're all chemical products, but that's not what people think of when they're shopping for them: "I think I'll go buy some chemical stuff to clean my bike -- NOT!")

What if you just come up with individual taglines for the various products, not a tagline for the entire product line? That's what I would do.

Think about what you want to communicate to your customers. THAT is what should be in the tagline. "Quality" is fine, but it's almost a throw-away, because (a) everybody claims quality, and (b) it's non-specific, so nobody really knows how to measure or judge it. You'll communicate quality better by your package graphics than by using the word (or thought) in a tagline.

Elevate the consumers benefit belief by having them elevate their products in their own eyes.....

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